Technology

Shopify Development
so the store fits how you actually sell.

Custom Shopify themes, apps, integrations, B2B wholesale and platform migrations for businesses in Perth, Melbourne, Sydney and Brisbane. Shopify and Shopify Plus, Liquid and Online Store 2.0, joined to the systems that hold your stock and your accounts.

We also rescue, tune and maintain stores someone else built. Fixed-price quotes, an Australian team, and support after launch.

Book a 20-min scoping call Need Help with an Existing Store?
  • AU-built Australian owned and operated
  • Shopify, Shopify Plus, Liquid Stack we work with daily
  • Themes, Apps & Integrations New builds + modernisation
  • Fixed Price scopes, no surprises
Australian owned and operated

Built here. Your data stays here.

  • No offshore development. Everything is written by our own team in Australia. Nothing is subcontracted overseas.
  • Your data stays onshore. Hosted in Australia, on infrastructure you own, under Australian law.
  • Every state, not just ours. Perth, Melbourne, Sydney, Brisbane, Adelaide and everywhere between.
What Shopify Is Good For

Shopify is usually the right home for your store

Shopify powers over 4 million online stores worldwide. It handles hosting, security, PCI compliance, and payment processing so you can focus on selling. For Australian retailers, the combination of checkout conversion, ecosystem depth, and operational simplicity is hard to beat.

Shopify suits online retail stores, B2B wholesale portals, subscription commerce, and multi-channel selling (online + physical retail + social commerce). If you sell products and want a managed platform, Shopify is the starting point.

Shopify is not the right choice when you need a full content management system alongside e-commerce (consider WordPress + WooCommerce), when you need complete control over the server and database (consider a custom build), or when your e-commerce requirements are extremely niche and platform constraints would be a constant friction.

What We Build

Themes, apps and connections for your Shopify store

Custom themes, apps, integrations, B2B stores, and platform migrations. These are the Shopify project types we handle.

Custom Shopify Theme Development

Bespoke Shopify themes built from design files, not modified free templates. Liquid, JSON templates, and Shopify Online Store 2.0 architecture. Clean code, fast loading, and designed so your team can update content without developer help.

Custom sections and blocks for every page type. Product pages with variant selectors, size guides, and upsell logic. Collection pages with filtering, sorting, and lazy-loading. Landing pages for campaigns. All built as reusable sections your team can rearrange.

Custom Shopify App Development

Shopify apps for functionality the app store does not provide, or where existing apps are too generic, too expensive, or too unreliable for your requirements. Custom pricing calculators, B2B ordering workflows, product configurators, and integration connectors.

Built on Shopify App Bridge and the Admin API. Embedded apps that work natively inside the Shopify admin. OAuth authentication, webhook processing, and GDPR compliance built in. Proper Shopify development, not workarounds.

Shopify Integration Development

Connecting Shopify to your business systems: Xero, MYOB, QuickBooks, inventory management, warehouse systems, CRM, and ERP. Orders, products, inventory, and customer data flowing automatically between Shopify and your operational platforms.

Real-time webhook processing for instant order sync. Scheduled batch jobs for inventory updates. Transformation logic for data mapping between systems. Error handling and retry logic so failed syncs do not result in lost data.

Shopify B2B & Wholesale Stores

Shopify Plus B2B features or custom wholesale functionality for Shopify stores. Tiered pricing, minimum order quantities, trade customer registration, account-based ordering, and net payment terms.

Shopify Plus provides native B2B features: company profiles, price lists, payment terms, and draft orders. For standard Shopify plans, we build custom solutions using metafields, customer tags, and Shopify Functions to replicate B2B workflows.

Migration to Shopify

Moving from WooCommerce, Magento, BigCommerce, or a custom e-commerce platform to Shopify. Product data, customer accounts, order history, SEO redirects, and custom functionality migrated with minimal disruption.

We map your existing features to Shopify equivalents. Some features migrate directly. Some need Shopify apps or custom development. Some are better handled differently in Shopify. We identify these during scoping, not after launch.

Capabilities catalogue

Everything your store might need, in one list

Every capability below has been delivered for a real Australian business, from a single Liquid section to a full WooCommerce → Shopify Plus B2B migration. If your scenario is not listed, ask, we build bespoke.

Shopify theme & customisation

  • Custom Shopify theme development from designs
  • Shopify Online Store 2.0 sections and JSON templates
  • Shopify Liquid template development
  • Dawn / Sense / Studio theme customisation
  • Shopify metafield-driven content modelling
  • Shopify performance and Core Web Vitals tuning
  • Shopify theme upgrade to OS 2.0

Shopify Plus B2B store dev

  • Shopify Plus B2B Companies / Catalogues setup
  • Shopify Plus customer-specific price lists
  • Shopify Plus draft order and net-payment workflows
  • Shopify Plus Checkout Extensions customisation
  • Shopify Plus Shopify Flow automation
  • Shopify Plus multi-store / market expansion
  • B2B portal on standard Shopify with metafields

Shopify apps & extensions

  • Public Shopify App development (App Store)
  • Private / custom embedded Shopify apps
  • Shopify App Bridge + Polaris admin UI
  • Shopify Functions for checkout / discount logic
  • Shopify Theme App Extensions (App Blocks)
  • Shopify Webhooks + GDPR webhook handling
  • Shopify CLI 3 + Remix app scaffolding

Shopify Hydrogen / headless storefronts

  • Shopify Hydrogen + Oxygen headless storefronts
  • Shopify Storefront API + Next.js / Astro front-ends
  • Shopify + Vue / Nuxt headless integrations
  • Headless Shopify with custom checkout UI
  • Hydrogen + Tailwind / shadcn UI builds
  • Shopify Storefront API GraphQL queries
  • Shopify image / video CDN integration

Shopify + Xero/MYOB/ERP integration

Shopify migrations
Case Study

Direct ordering platform saving $0 commission across 6 cafés

We built a commission-free ordering platform replacing third-party delivery apps. Customers order direct through the brand, with 40% higher margin per order.

Read the full case study
$0 Commission per order
6 Locations connected
40% Higher margin
Why Shopify

Why most retailers are better off on Shopify

No servers to manage, no security patches to apply

Shopify is a hosted platform. Shopify handles servers, SSL certificates, PCI compliance, security patches, and uptime. Your team focuses on selling, not server administration. For most Australian retailers, this is the right trade-off.

Uptime is 99.99%. Shopify handles Black Friday traffic spikes without you provisioning extra servers. CDN-delivered globally. Automatic backups. Security handled by a team of hundreds of engineers.

This is the fundamental Shopify value proposition. You trade flexibility for operational simplicity. For 90% of e-commerce businesses, the operational simplicity wins. For the remaining 10% that need full control, custom platforms or WooCommerce may suit better.

Thousands of apps for every e-commerce need

The Shopify App Store has thousands of apps: email marketing, reviews, loyalty programs, shipping, inventory, subscriptions, and more. Most standard e-commerce features can be added with an app rather than custom development.

We help you choose the right apps. Not all apps are created equal. Some are well-built, some are poorly coded and will slow your store down. We recommend apps we have tested and trust, and build custom solutions when apps fall short.

Shopify Flow (available on Plus) for workflow automation. Automatic discount rules, customer tagging, fraud detection, and inventory alerts. Powerful automation without custom code.

The highest-converting checkout in e-commerce

Shopify checkout is one of the highest-converting in the industry. Shop Pay, Apple Pay, Google Pay, credit cards, Afterpay, and Klarna. One-click checkout for returning customers. Shopify invest millions in checkout optimisation, and you benefit automatically.

Accelerated checkout buttons, saved payment methods, and shipping rate calculation at checkout. The conversion rate difference between Shopify checkout and a custom checkout is meaningful at scale.

Shopify Checkout Extensions (on Plus) for customisation: upsells, custom fields, delivery instructions, and loyalty point redemption. Customise the checkout without breaking the conversion rate.

Grows from small store to enterprise without re-platforming

Shopify scales from a small store doing $1,000/month to enterprise operations doing $100M+/year. Shopify Plus adds B2B features, custom checkout, automation, and higher API limits. You do not need to re-platform as you grow.

For Australian businesses, this means your e-commerce platform is not a growth bottleneck. Add products, increase traffic, expand to international markets, and add wholesale channels. Shopify handles it.

Multi-currency, multi-language, and international shipping out of the box. Shopify Markets for selling internationally. Australian GST handling, shipping provider integrations (Sendle, Australia Post, StarTrack), and local payment methods.

Support & Optimisation

Slow store, too many apps, developer gone

Slow store, outdated theme, too many apps, or the previous developer disappeared? We audit, fix, and take over Shopify stores.

Theme Upgrades & Online Store 2.0

Migrate from legacy themes to Online Store 2.0 with sections everywhere, JSON templates, and app blocks. Better editor experience and modern Shopify features.

Store Speed Optimisation

Slow Shopify store? We audit apps, remove bloat, optimise images, fix render-blocking resources, and improve Core Web Vitals. Faster stores convert better.

Shopify Store Takeover

Previous developer left? We audit the theme code, review installed apps, document customisations, and take over ongoing Shopify development and maintenance.

Conversion Rate Optimisation

A/B testing, checkout optimisation, product page improvements, and cart recovery. Data-driven changes to increase your store conversion rate.

App Audit & Cleanup

Too many apps slowing down your store? We audit installed apps, remove unnecessary ones, and replace poorly-coded apps with cleaner alternatives or custom solutions.

Ongoing Development Support

Monthly support plans covering new features, seasonal campaigns, theme updates, app management, and integration maintenance. Continuous improvement of your Shopify store.

Who It's For

Where Shopify fits the way you sell

If one of these sounds like your situation, Shopify is worth considering.

01

Online Retail Store

Standard e-commerce: product catalogue, shopping cart, checkout, and shipping. Shopify handles this better than any other platform for most Australian retailers.

02

B2B Wholesale Portal

Trade ordering with tiered pricing, minimum quantities, and net payment terms. Shopify Plus B2B or custom wholesale functionality on standard plans.

03

Subscription Commerce

Recurring product subscriptions, subscription boxes, and membership models. Shopify subscriptions API with Recharge, Loop, or custom subscription logic.

04

Platform Migration to Shopify

Moving from WooCommerce, Magento, BigCommerce, or a custom platform. Products, customers, order history, and SEO redirects migrated cleanly.

05

Multi-Channel Selling

Shopify POS for physical retail, Instagram Shopping, Facebook Shop, Google Shopping, and Amazon. Inventory synced across all sales channels from one backend.

06

Custom Product Configurator

Build-your-own products, personalisation, engraving, custom sizing, or complex variant combinations. Custom Shopify app with a visual configurator.

Migration & Upgrades

Move your store to Shopify, or bring it up to date

Migrating from another platform or upgrading your existing Shopify store? These are the paths we handle most often.

  1. WooCommerce → Shopify

    The most common migration we handle. Products, variants, images, customers, and order history migrated. WordPress content moved to Shopify pages or a separate CMS. SEO redirects mapped and verified.

  2. Magento → Shopify

    Magento to Shopify migration: product data, customer accounts, multi-store configurations, and complex pricing rules mapped to Shopify equivalents. ERP and accounting integrations reconnected.

  3. Custom Platform → Shopify

    Legacy or custom e-commerce platform migrated to Shopify. Data exported, transformed, and imported. Custom functionality replicated with Shopify apps or custom development.

  4. Legacy Theme → Online Store 2.0

    Older Shopify themes upgraded to Online Store 2.0 architecture. Sections everywhere, JSON templates, app blocks, and the modern theme editor experience.

  5. Shopify → Shopify Plus

    Upgrading from standard Shopify to Shopify Plus for B2B features, custom checkout, Shopify Flow automation, higher API limits, and multiple expansion stores.

  6. App Replacement → Custom Code

    Replacing expensive or poorly performing Shopify apps with custom Liquid code or lightweight custom apps. Fewer dependencies, better performance, lower ongoing costs.

Technical Fit

Connect Shopify to your accounts, shipping and marketing

Shopify is the e-commerce platform. These are the accounting, marketing, shipping, and development tools we connect it to.

Shopify + React (Hydrogen)

Headless Shopify with a React Hydrogen frontend. Custom storefront with full design control, powered by the Shopify Storefront API.

Shopify + Xero/MYOB

Automated accounting integration. Orders create invoices, payments reconcile, and refunds sync. Australian GST handled correctly across both systems.

Shopify + ERP/WMS

Inventory and order management integrated with your warehouse or ERP system. Real-time stock levels, order fulfilment automation, and multi-warehouse support.

Shopify + Klaviyo

Email and SMS marketing automation. Abandoned cart flows, post-purchase sequences, and customer segmentation. Klaviyo is the most popular Shopify email platform.

Shopify + Shipping Providers

Australia Post, Sendle, StarTrack, and international carriers. Real-time shipping rates at checkout, label printing, and tracking number sync.

Shopify POS

Physical retail integration. In-store sales, inventory sync across online and physical locations, and unified customer profiles.

We were on WooCommerce and it was a constant headache. Plugin updates breaking things, slow page loads, security scares. HELLO PEOPLE migrated us to Shopify in five weeks. Same products, better checkout, and I have not thought about hosting since. Sales are up 18% thanks to the faster checkout.

Founder Online retailer, Perth
FAQs

What store owners ask about Shopify

Shopify or WooCommerce: which should we use?

Shopify if you want a managed platform with no server maintenance, excellent checkout conversion, and you can work within Shopify's structure. WooCommerce if you want full control over every aspect of the store, already have WordPress content, or have highly custom requirements that Shopify's platform constraints cannot accommodate. For most Australian retailers starting fresh, Shopify is the safer choice.

How much does a custom Shopify store cost?

We provide a fixed-price quote after scoping. A custom theme with standard e-commerce features sits at the lower end of project size. Stores with custom apps, B2B functionality and complex integrations are larger. Platform migrations include data migration, SEO redirect mapping and feature parity work.

Do we need Shopify Plus?

Most Australian retailers do not need Shopify Plus. Standard Shopify handles significant sales volume. You need Plus when you want B2B features, checkout customisation (Checkout Extensions), Shopify Flow automation, higher API rate limits, or multiple expansion stores. Plus starts at $2,300 USD/month.

Can you migrate our WooCommerce store to Shopify?

Yes. We migrate WooCommerce stores to Shopify regularly. Products, variants, images, customers, order history, and discount codes are migrated. SEO redirects are mapped so search rankings are preserved. Custom WooCommerce functionality is replicated with Shopify apps or custom development.

Can you connect Shopify to our accounting system?

Yes. Xero, MYOB, and QuickBooks are the most common. Orders automatically create invoices, payments reconcile, and refunds sync. We handle the Australian GST mapping, payment gateway reconciliation, and edge cases (partial refunds, gift cards, discounts).

How long does a Shopify build take?

A custom theme build: 4 to 8 weeks. A theme build plus custom apps and integrations: 8 to 14 weeks. Platform migrations add 2 to 4 weeks depending on data volume and feature complexity. We scope thoroughly and commit to a specific timeline.

Can you build a headless Shopify store?

Yes. Shopify Hydrogen (React-based) or a custom React/Next.js frontend consuming the Storefront API. Headless suits brands that need complete design and UX control beyond what Liquid templates allow. It is more complex and costly, and we recommend it only when the use case justifies it.

My Shopify store is slow. Can you fix it?

Almost certainly. Most slow Shopify stores are caused by too many apps injecting JavaScript, unoptimised images, bloated theme code, or excessive third-party scripts. We audit, identify the bottlenecks, and fix them. Typical speed improvements are significant.

Tell us what your store needs next

New store, migration, or optimisation. Describe what you need and we will come back with a practical plan.

Prefer a quick chat? Call 0425 531 127. We answer the phone in Perth.