Dynamics AX Data Migration
Migrate to D365, Business Central, NetSuite, Odoo, or a Xero/MYOB multi-app stack.

AX 2012 R3 extended support ends January 11, 2028. Earlier versions are already out of support. We extract your AX data, transform it to your chosen target, and rebuild the integrations that connect to it.

Not every AX business needs another big ERP. A connected stack of Xero or MYOB with specialist apps for HR, field service, and inventory is often simpler and cheaper. We do data migration and integration. Your chosen implementation partner handles the platform.

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Perth Based. Australia Wide.
AX Data Migration Specialists
Fixed-Price Quotes
AIF & Integration Rebuild
What We Do

Dynamics AX Data Migration for Australian Businesses

Dynamics AX was Microsoft's enterprise ERP for a generation of Australian manufacturers and distributors. AX 2012 R3 extended support ends January 11, 2028. Earlier versions are already past their end dates.

HELLO PEOPLE does one thing on AX projects and we do it well: data migration and integration rebuild. We extract your AX data from SQL Server, transform it to your chosen target (Dynamics 365 Finance, Business Central, NetSuite, or Odoo), and load it cleanly. We then rebuild the AIF and SQL integrations that connect AX to your other systems on the target platform's API.

The ERP configuration and customisation build is handled by your chosen implementation partner. We do not compete with them. We work alongside them on the data and integration layer, which is where most migrations run into trouble. Perth-based, working with businesses across Australia.

Enterprise team reviewing Dynamics AX migration plan to Dynamics 365 Finance
Sound Familiar?

Why businesses come to us about Dynamics AX

These are the situations we see most often from businesses still running AX.

Already out of support and running on borrowed time

If you are on AX 2009, AX 2012, or AX 2012 R2, your version's extended support has already ended. There are no security patches, no compliance updates, and no vendor support if something breaks.

January 2028 is closer than it looks for complex environments

An AX migration for a business with significant X++ customisations and multiple integrations takes 12 to 18 months. Starting in late 2026 or 2027 is a high-risk strategy. Starting now is the right call.

Nobody can touch the X++ customisations without breaking something

Overlayering customisations accumulate over years and become interdependent. The original developers are often long gone. The documentation is minimal. Touching anything is risky.

AIF integrations are holding up the migration conversation

Businesses with many AIF connections often defer migration because the integration rebuild scope feels unmanageable. Mapping and documenting what you have is the first step to making it manageable.

Reporting is still running on emailed SSRS PDFs

Management reporting built in SSRS with X++ data providers is common in AX environments. It works, but it is slow, manual, and fragile. The migration is an opportunity to fix that properly.

The IT team is maintaining AX skills that are disappearing from the market

AX expertise is contracting. The consultants and developers who know AX are moving to D365. Every year that passes, the skills pool shrinks and the cost of AX-specific work increases.

Get Started

Not sure what your AX data migration involves?

We audit your AX environment (version, data volumes, AIF integrations, SSRS reports) and give you a written scope before you commit to anything. Fixed-price quotes after the audit.

What We Do

Dynamics AX data migration services

Data migration and integration work for Dynamics AX businesses moving to D365, Business Central, NetSuite, or Odoo.

Migrate your Dynamics AX data to D365 Finance, Business Central, NetSuite, or Odoo

Dynamics AX 2012 R3 extended support ends January 11, 2028. Earlier versions (AX 2009, 2012 RTM, 2012 R2) are already out of support. Whichever version you are on, the data migration work needs to start before it becomes a crisis.

We extract your complete AX data set from the SQL Server backend: chart of accounts, customers, suppliers, inventory items, jobs, project records, open AP/AR, payroll history, and transaction history going back as far as you need. We transform to the target platform schema and load cleanly into Dynamics 365 Finance, Business Central, NetSuite, or Odoo. Every entity mapped, staged, and validated before production cutover.

AX data models are more complex than most mid-market ERPs. AX 2012 uses over 4,000 database tables, and the relationships between them require careful analysis before migration planning begins. If your AX instance has accumulated years of customisations, some will have created additional tables and fields that need to be part of the data mapping conversation.

Custom integration services →

Connect your existing apps to Dynamics AX while you plan the move

If your AX migration is 12 to 18 months away, your business systems still need to work reliably in the meantime. We build integrations that connect Dynamics AX to your CRM, warehouse system, e-commerce platform, freight systems, or field service tools.

AX has a SQL Server backend and the AIF (Application Integration Framework) for external connections. Common integrations include pushing orders from e-commerce into AX, syncing customer records with CRM platforms, and exposing stock data to warehouse or 3PL systems.

These integrations are scoped with the migration in mind. Where practical, we build middleware components that can be repointed to your new platform (D365 F&O, Business Central, NetSuite, or Odoo) rather than rebuilt from scratch at cutover.

Custom integrations →

Replace AX AIF connections with modern APIs on your new ERP platform

Dynamics AX used the Application Integration Framework (AIF) for external system connections. AIF is a document-based integration layer using SOAP web services, file ports, and message queues. It does not exist in Dynamics 365 Finance, Business Central, NetSuite, or Odoo. Every integration needs to be rebuilt on the target platform.

D365 F&O uses OData endpoints, Data Entities, and custom services. Business Central uses REST APIs. NetSuite uses SuiteTalk and REST. Odoo uses XML-RPC and REST. All have modern, well-documented integration models. Rebuilding AIF integrations is also an opportunity to move from batch file exchanges to real-time API connections.

We map all AIF-based integrations, direct SQL connections, and flat-file exchanges in your AX environment, then rebuild them on the target platform. Direct SQL queries into AX tables need particular attention since the AX SQL schema has no equivalent in the target platforms.

Custom systems integration →

Modern dashboards and reporting built from your AX data

Dynamics AX relies heavily on SQL Server Reporting Services (SSRS) for operational and management reporting. SSRS in AX is tightly coupled to the AX data model and often uses X++ data providers for complex calculations. Point-in-time PDFs that get emailed around on a schedule.

We build external dashboards connected to AX via SQL: live P&L, divisional performance, cash flow, debtor aging, inventory velocity, and project profitability. Browser-accessible, role-based permissions, no manual refresh cycle.

These dashboards are also migration-ready. We build the data layer so it can connect to Dynamics 365 F&O, Business Central, NetSuite, or Odoo after cutover, preserving your reporting investment through the change.

Dashboard & reporting software →
Finance team extracting and migrating Dynamics AX data to a modern ERP platform
Integration layer connecting business apps to Microsoft Dynamics AX
Integration layer replacing Dynamics AX AIF connections with modern REST APIs
Management team reviewing live dashboards built from migrated Dynamics AX data
Migration Targets

Where do businesses migrate from Dynamics AX?

Four common migration destinations. We handle the data migration and integration rebuild to whichever target you choose.

Multi-app business architecture replacing a single ERP with connected best-of-breed apps

Replace AX with a multi-app stack: Xero or MYOB plus best-of-breed apps

You do not have to replace one big ERP with another big ERP. Many AX businesses find they can retire the platform entirely by moving to a connected stack of best-of-breed apps: Xero or MYOB for core accounting, Deputy or Employment Hero for HR and payroll, simPRO or ServiceM8 for field service, Unleashed or Cin7 for inventory, Dear or TradeGecko for wholesale.

This approach is often simpler, cheaper, and less risky than a single-platform ERP migration. Each app does one thing well. You only pay for what you use. You avoid the multi-year single-vendor lock-in. And when one app no longer fits, you swap it out without having to re-plan the whole stack.

The trade-off is integration. The apps only work as a coherent business system if they are connected properly. That is exactly what we do. We migrate your AX data into each app, then build the integrations between them: orders into Xero, timesheets into payroll, inventory into the accounting platform, jobs into field service.

Enterprise team working in Dynamics 365 Finance & Supply Chain Management after migrating from AX

Migrate to Dynamics 365 Finance & Supply Chain Management

Dynamics 365 Finance and Supply Chain Management (formerly F&O) is the direct functional successor to AX. It covers the same ground: advanced manufacturing, multi-entity financials, complex supply chain, warehouse management, and project accounting. For businesses with complex AX environments, this is typically the lowest-risk migration in terms of functional continuity.

The architecture is completely different. D365 F&O is cloud-native, continuously updated by Microsoft, and uses an extensions-only customisation model. Migration from AX to D365 F&O is a re-implementation project.

We handle the data migration and integration rebuild for AX to D365 F&O projects. Your Dynamics 365 implementation partner handles the core ERP configuration and customisation build. Clearly separated scope.

Business team working in Dynamics 365 Business Central after migrating from Dynamics AX

Migrate to Dynamics 365 Business Central

Business Central is Microsoft's ERP for small-to-mid-market businesses. Substantially less complex and less expensive than D365 F&O, but also substantially less capable for complex manufacturing or advanced supply chain.

If your AX implementation was running a relatively straightforward distribution or professional services business and the AX complexity was underutilised, Business Central is worth evaluating. Many businesses were put on AX when it oversold the platform for their actual requirements.

Migration from AX to Business Central is not trivial. They share no common data model. We handle the data migration to Business Central and rebuild your integrations on the BC REST API.

Finance team using NetSuite after migrating from Dynamics AX

Migrate to Oracle NetSuite

NetSuite is worth evaluating for businesses willing to leave the Microsoft stack entirely and wanting a cloud-native ERP with strong multi-subsidiary, multi-currency, and multi-entity capabilities. Oracle's flagship cloud ERP, cloud-native since before Dynamics 365 existed.

NetSuite covers financials, inventory, order management, CRM, and project accounting in a single platform. Its customisation model is JavaScript-based. The skills pool is larger than AX.

We handle AX to NetSuite data migration and rebuild your integrations on SuiteTalk and the NetSuite REST API. The NetSuite implementation itself is handled by your chosen NetSuite partner.

Team using Odoo after migrating from Dynamics AX

Migrate to Odoo

Odoo is worth considering for businesses wanting a flexible, open-source ERP alternative. Strong for distribution, manufacturing, and professional services. Lower licensing cost than D365 F&O or NetSuite, with a modular approach that lets you pick only the apps you need.

Odoo Enterprise is cloud-hosted with a well-documented integration model. XML-RPC and REST API endpoints cover most integration scenarios, and the data model is substantially simpler than AX.

We handle AX to Odoo data migration and rebuild integrations on the Odoo API. Your Odoo implementation partner handles the configuration of the Odoo modules and workflows.

An Alternative Path

Not every AX business needs another big ERP.

The default assumption is that Dynamics AX gets replaced by another enterprise ERP. D365 Finance & Supply Chain. NetSuite. A year-long implementation, seven-figure licensing, and a new vendor lock-in for the next decade.

That is not the only path. A growing number of AX businesses are retiring the platform by moving to a connected stack of specialist apps instead. Xero or MYOB for accounting. Deputy or Employment Hero for HR and payroll. simPRO or ServiceM8 for field service. Unleashed or Cin7 for inventory. Each app does one thing well, costs a fraction of a single-ERP subscription, and can be swapped out without re-planning the whole business.

The catch: the apps only work as one coherent business system if they are properly integrated. That is where we come in. We migrate your AX data into each app, then build the integration layer that keeps them in sync. Simpler architecture, lower cost, less risk than betting the business on a single platform.

Business owner reviewing a multi-app architecture replacing a single enterprise ERP
Multi-App Architecture

A typical connected stack replacing Dynamics AX

An example of what a modern multi-app architecture looks like. Specific apps depend on your industry and workflows. We help you choose the right pieces.

Core Accounting

Xero or MYOB for the general ledger, AP/AR, bank feeds, and BAS. Australian-built, STP-compliant, with strong ecosystems of connected apps. Most AX finance workflows fit cleanly into either platform.

HR & Payroll

Deputy or Employment Hero for rostering, time and attendance, leave management, and payroll. Purpose-built for Australian compliance. Replaces AX payroll with something staff actually use on a phone.

Field Service & Jobs

simPRO, ServiceM8, or Tradify for job management, scheduling, quoting, and invoicing. Mobile-first for field teams. Replaces AX project accounting with something built for trades and service businesses.

Inventory & Wholesale

Unleashed, Cin7, or Dear for inventory, purchasing, and multi-warehouse stock. Sits between your sales channels and Xero or MYOB. Covers most AX inventory and distribution workflows without the AX complexity.

Integration Layer

This is where we come in. We build the connections between each app so your stack works as one business system. AX data migrated into each app, then integrations that keep them in sync. Monitored, alerted on failure.

Unified Reporting

One dashboard layer pulling data from Xero, payroll, field service, and inventory into a single view. Live P&L, cash flow, team utilisation, job profitability. What AX reporting never quite delivered.

Who This Is For

Common Dynamics AX migration scenarios

If you recognise your situation here, we have done this before.

01

Manufacturers on AX 2012 R3 with a January 2028 deadline

The R3 extended support window closes January 11, 2028. For a complex AX environment, starting the data migration planning now is about right.

02

Distribution businesses on AX 2009, 2012, or R2

All three versions are past end of support. Every month you continue operating on them is a month without security patches, compliance updates, or vendor support.

03

Businesses evaluating Business Central, NetSuite, or Odoo

Not every AX business goes to D365 F&O. We handle the data migration to whichever target your business chooses, and rebuild the integrations on the new platform.

04

Organisations with multiple AIF integrations to rebuild

AIF is discontinued. Businesses with many external system connections via AIF face the most complex integration rebuild workload. Early mapping is critical.

05

Multi-entity businesses needing consolidated financial reporting

AX had strong multi-entity capabilities. The data migration needs to preserve that across the new platform, and the reporting structure rebuilt from scratch.

06

Businesses that have been deferring the decision for years

Most AX businesses have known migration is coming for a long time. Those who start now have more options, more time for UAT, and a lower risk profile than those who start in 2027.

Industrial distribution warehouse team reviewing Dynamics 365 dashboards after AX migration
Case Study

Dynamics AX to D365 Finance & Supply Chain: Adelaide industrial distributor, 14 years of data

An Adelaide industrial parts distributor on AX 2012 R3 for 14 years. Full AX SQL extraction and data migration to Dynamics 365 Finance & Supply Chain. Three AIF integrations rebuilt on OData and Data Entities. Eight SSRS reports replaced with live Power BI dashboards. Delivered alongside the client's D365 implementation partner.

Read the full case study →
14 yrs AX history migrated
3 AIF integrations rebuilt
8 SSRS reports in Power BI
How We Deliver

How a Dynamics AX data migration works

Every AX environment is different. This is the structure we follow to keep data migrations clean, on schedule, and low-risk.

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AX Environment Audit

We connect to your AX SQL database and document everything: version, database size, custom tables, X++ modifications, AIF ports, integrations, SSRS reports, and user count. You get a clear data migration scope before committing.

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Data Mapping to Your Chosen Platform

Your AX data model mapped to D365 Finance, Business Central, NetSuite, or Odoo. Every table, field, and relationship documented. Transformation rules agreed before build starts.

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ETL Build & Test Migration

Python ETL pipeline built for extraction, transformation, and load. Test migration run to sandbox. Finance team validates balances, open AP/AR, inventory, and transaction totals before we touch production.

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Integration Rebuild

AIF connections, direct SQL integrations, and flat-file exchanges rebuilt on the target platform API. D365 OData and Data Entities, BC REST, NetSuite SuiteTalk, or Odoo XML-RPC depending on target.

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Reporting Rebuild (Optional)

SSRS reports rebuilt as Power BI dashboards using certified connectors for D365 and NetSuite. We scope which reports matter before rebuilding, and often more than half are retired.

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Production Migration & Cutover

Production cutover at end-of-month or end-of-quarter. AX kept accessible in read-only mode for 90 days for historical reference. We stay through the first full reporting cycle.

Technical Capabilities

What we bring to an AX data migration

The specific technical capabilities we apply across data migration, integration rebuild, and reporting.

AX SQL Data Extraction

Full extraction from AX SQL Server databases including custom tables created by X++ customisations. Python ETL pipeline with staging validation before load. Re-runnable for test migrations.

ETL & Data Transformation

Purpose-built ETL pipelines extracting from AX SQL, applying data quality rules, transforming to the target schema (D365, BC, NetSuite, or Odoo), and loading cleanly.

AIF to Modern API Migration

AIF document services, file ports, and message queues replaced with D365 OData and Data Entities, Business Central REST, NetSuite SuiteTalk, or Odoo API. Batch processes converted to real-time where appropriate.

Report Rebuild & Power BI

AX SSRS reports rebuilt as Power BI dashboards using certified connectors, or as custom reporting tools where complex business logic does not map to standard BI tooling.

Target Platform Integration

Integration rebuilds on D365 F&O Data Management Framework, Business Central REST, NetSuite SuiteTalk, or Odoo API. Built to each platform's recommended integration patterns.

Custom Tools & Portals

External web applications built to extend AX today and transition to your new platform after migration. Customer portals, approval workflows, and data entry tools that do not add more complexity to AX.

We had been putting off the AX migration for two years because nobody could quantify the data migration and integration rebuild scope. HELLO PEOPLE audited the whole environment and gave us a written scope within three weeks. That finally unlocked the project for us.

IT Manager Industrial distributor, Adelaide

Why HELLO PEOPLE

01

Data migration is what we do

We do not sell ERP licences or implementation services. Data migration and integration rebuild is our entire focus, which is why we are good at it. Your ERP partner handles the platform. We handle the data and integrations.

02

We work alongside your Dynamics 365, NetSuite, or Odoo partner

Your ERP partner handles platform configuration. We handle data migration and integration rebuild. Clearly separated scope means neither party is stepping on the other.

03

AIF to modern API rebuild done before

The AIF-to-OData, REST, or SuiteTalk rebuild is a defined process. We bring that experience to your project rather than working it out on your timeline.

04

Fixed-price after audit

We do not quote AX data migrations from a price list. We audit your environment first and quote a fixed price based on what we find. You know the cost before committing.

05

Full code ownership

Every ETL pipeline, integration, and dashboard we build is yours. Full source code and documentation delivered at project completion.

FAQs

Common questions about Dynamics AX migration

Which version of Dynamics AX are we on, and does it matter?

Yes. AX 2009 extended support ended October 2018. AX 2012 RTM ended October 2021. AX 2012 R2 ended October 2023. AX 2012 R3 ends January 11, 2028. If you are on anything other than R3, you are already operating without vendor support — no security patches, no compliance updates. If you are on R3, you have less than two years before the same situation applies. The version determines how urgently migration planning needs to start.

Is Dynamics 365 F&O the only migration option?

No. It is the official Microsoft path and the closest functional match for complex AX environments, but it is not the only option. Business Central is worth evaluating if your AX implementation was relatively straightforward. NetSuite is worth evaluating if you are open to leaving the Microsoft ecosystem. The right answer depends on what you actually use AX for, how complex your customisations are, and your budget. We can help assess the options before you commit to a platform selection.

What happens to our X++ customisations?

They need to be assessed individually. AX used overlayering — you could modify base application code directly. D365 does not allow this. Every X++ customisation needs to be either retired (because D365 now covers the requirement natively), rebuilt as a D365 extension, or replaced by a different approach. A significant proportion of X++ customisations in most AX environments can be retired because D365 F&O has added functionality that AX lacked. The rest need rebuilding.

How long does an AX to D365 migration take?

For a mid-complexity AX environment, 12 to 18 months is a realistic project timeline. Simple environments can move faster. Heavily customised AX installations with many integrations and large data volumes take longer. The X++ assessment and customisation rebuild is usually the longest phase, followed by data migration and integration reconstruction. We scope from your actual environment after an audit rather than estimating from staff count.

Can our AIF integrations be migrated directly?

No. AIF does not exist in D365 Finance & Operations or Business Central. All AIF integrations need to be rebuilt using the target platform's integration model: OData endpoints and Data Entities for D365 F&O, REST APIs for Business Central. Direct SQL integrations into the AX database also need rebuilding since the AX SQL schema has no equivalent in D365. The integration rebuild is often the most underestimated part of an AX migration.

What about our SSRS reports?

SSRS reports in AX often use X++ data providers for complex calculations, which means they are tightly coupled to the AX platform. They need to be rebuilt for the target system. We rebuild SSRS reports as Power BI dashboards using the certified D365 connector for most operational and management reporting. Reports with highly complex logic are rebuilt as custom reporting tools. The end result is typically better than the original — live data instead of point-in-time snapshots.

Do we need a separate Dynamics partner for the ERP configuration?

For D365 Finance & Supply Chain Management, yes. The core ERP configuration — chart of accounts, workflows, modules, and D365 setup — is typically handled by a certified Dynamics 365 implementation partner. We work alongside them to handle data migration, X++ customisation rebuild, AIF integration replacement, and SSRS report migration. Most ERP partners prefer to have a specialist handle the data and integration layer rather than trying to manage it themselves.

Can you help before we have selected a Dynamics partner?

Yes. We often do the AX environment audit and customisation assessment before an ERP partner is engaged. That documentation makes the partner selection process better — you go into partner conversations knowing exactly what your environment contains and what needs to be handled, rather than relying on estimates. It also helps you scope the ERP implementation more accurately, which leads to more comparable quotes from different partners.

Get Started

Talk to us about your Dynamics AX data migration

Tell us what version of AX you are on, which target platform you are migrating to (D365, BC, NetSuite, or Odoo), and your data volumes. We will come back with a clear data migration plan and a fixed-price quote.

Talk to us about AX data migration

Share your AX version, data volumes, integration count, and target platform. We will come back with a clear data migration plan and fixed-price quote.

Prefer a quick chat? Call 0425 531 127 – we're Perth-based and we answer the phone.