Retail & E-commerce 4.5 months

Multi-Channel Ecommerce Platform (Australian Case Study)

Unified selling across website, eBay, Amazon, and Google Shopping An Australian outdoor and camping retailer was managing four sales channels manually — copying listings, juggling stock counts, and losing orders. We built a central platform that syncs everything automatically. Results: - 42% increase in online revenue - 90% reduction in overselling incidents - 15 hours per week saved on manual updates - 3x more products listed across channels

Australian Outdoor Retailer

Ecommerce DevelopmentCustom Software DevelopmentWeb Development

42%Increase in online revenue

90%Reduction in overselling incidents

15hrsSaved per week on manual updates

3xMore products listed across channels

Understanding the Problem

The Challenge

A well-known Australian outdoor and camping retailer was selling through their website, eBay, Amazon, and Google Shopping — but managing each channel separately. Staff spent hours every day updating stock levels across platforms. Overselling was a constant problem, and listing new products across all channels took so long that many products only appeared on one or two. They needed a single system to manage everything in one place.

Strategic Implementation

The Solution

We built a centralised product and inventory management system that sits behind all their sales channels. Products are listed once and pushed to every platform automatically. Orders from eBay, Amazon, their website, and Google Shopping all come into one dashboard. Stock levels update in real time across every channel. The team now manages everything from a single admin interface — product descriptions, images, pricing, promotions, and shipping rules. Automated alerts flag low stock and pricing anomalies before they become problems.

Technologies Used

ReactNode.jsPostgreSQLWooCommerceAWSRedis

How We Did It

Our Approach

Channel Audit

2 weeks

Mapped all existing channels, product data, and order flows to understand the full picture.

Platform Design

3 weeks

Designed a central hub architecture with API connectors for each sales channel.

Build & Integration

10 weeks

Built the central system and connected all four sales channels with real-time sync.

Migration & Training

3 weeks

Migrated existing product data, trained the team, and ran parallel for two weeks before cutover.

We went from dreading stock updates to not even thinking about them. The team now spends their time on marketing and customer service instead of copying and pasting between platforms. Revenue is up because everything is actually listed everywhere now.
Operations ManagerAustralian Outdoor Retailer

Measurable Outcomes