Retail & E-commerce 6 months

Headless E-commerce Platform (Perth Case Study)

Headless commerce rebuild for a multi-brand retailer We helped an Australian fashion group bring four separate online stores into one faster, easier-to-manage e-commerce platform - without losing each brand's look and feel. Results: - 34% higher conversion rate - 60% lower platform costs - 156% performance improvement - 28% higher average order value If you're a Perth/WA business running multiple sites, struggling with slow load times, or stuck with expensive upgrades, we can help. Book a quick call.

Australian Fashion Group

Ecommerce DevelopmentWeb DevelopmentWeb DesignCustom Software DevelopmentSEO

156%Improvement in site performance

34%Increase in conversion rate

28%Growth in average order value

60%Reduction in platform costs

Understanding the Problem

The Challenge

An Australian fashion group operating four distinct brands was running separate e-commerce platforms for each, creating massive operational overhead. Inventory couldn't be shared between brands, customer data was siloed, and maintaining four platforms consumed the entire technical team's capacity. They needed a unified platform that preserved each brand's unique identity while centralising operations.

Strategic Implementation

The Solution

We developed a headless commerce platform using Next.js for blazing-fast frontends and a centralised Shopify Plus backend. Each brand has a unique storefront with distinct design, while sharing inventory, customer data, and fulfilment operations. Custom product recommendation engine drives cross-brand discovery. Unified customer accounts enable shoppers to access all brands with single sign-on. Advanced SEO implementation and performance optimisation achieved sub-second page loads.

Technologies Used

ReactNext.jsNode.jsPostgreSQLShopifyAWSAlgoliaStripe

How We Did It

Our Approach

Platform Architecture

3 weeks

Designed headless architecture supporting multiple storefronts with shared backend services.

Design System

4 weeks

Created flexible design system enabling distinct brand expressions within unified component library.

Platform Development

12 weeks

Built Next.js storefronts, Shopify integrations, and custom services for recommendations and search.

Migration & Launch

4 weeks

Migrated product data, customer accounts, and order history. Phased launch across brands.

The new platform has unified our operations while letting each brand shine independently. The performance improvements translated directly to sales, and our team can now focus on growth instead of maintaining four separate systems.
Digital DirectorAustralian Fashion Group

Measurable Outcomes