Hospitality 4 months

Restaurant Direct Ordering Platform

Reducing Third-Party Fees with Custom Online Ordering

Urban Cafe Chain

Custom Software DevelopmentApplication IntegrationMobile App Development

18+ Years Delivering Custom Software

Secure & Compliant Integrations

Fixed Price Quotes

Perth-Based, Serving Melbourne, Sydney, Brisbane

50%Growth in online orders

25%Increase in profit margin

8,500+App downloads in 6 months

42%Customer repeat order rate

Understanding the Problem

The Challenge

A popular Perth cafe chain with three locations was heavily reliant on third-party delivery platforms (Uber Eats, Menulog) for online orders. Commission fees of 30-35% on every order were destroying margins on delivery and pickup orders. The business had no direct relationship with online customers, and couldn't access customer data for marketing purposes. Peak-hour orders through multiple platforms caused kitchen chaos, with staff juggling tablets from different providers and no integration with their Square POS system.

Strategic Implementation

The Solution

We developed a custom direct ordering platform - web application and native mobile apps - that plugs straight into their existing Square POS. Orders flow directly into the kitchen workflow without additional tablets or manual entry. The platform includes customer accounts with order history, favourites, and a loyalty rewards program. Built-in marketing tools enable targeted promotions and push notifications to drive repeat orders, while comprehensive analytics provide insights into customer behaviour and menu performance.

Technologies Used

ReactReact NativeNode.jsPostgreSQLSquare APIAWSStripe

How We Did It

Our Approach

Requirements & UX Design

3 weeks

Customer research, ordering flow design, and loyalty program structure development.

Web Platform Development

6 weeks

Built React web ordering platform with Square POS integration and Stripe payments.

Mobile App Development

5 weeks

Developed iOS and Android apps with push notifications and loyalty features.

Launch & Marketing

2 weeks

Phased launch with in-store promotion, email campaigns, and social media marketing.

Moving to our own ordering platform was one of the best decisions we've made. We're keeping more of every sale, building real relationships with our customers, and the integration with Square means no more juggling multiple tablets during rush hour.
OwnerUrban Cafe Chain

Measurable Outcomes