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Custom software, app & API integration — so your team stops being the integration layer

REST, GraphQL, SOAP, third-party APIs, workflow automation, two-way data sync, legacy and cloud bridges. Connect Xero, MYOB, HubSpot, Salesforce, Stripe, Shopify, ServiceM8 and your internal SQL Server in one custom integration you own. No per-task Zapier bills. No iPaaS contract. Fixed-price.

  • Real two-way sync — with conflict resolution
  • Monitoring & alerting shipped — not an add-on
  • You own the code — no per-task or per-user billing
  • Lowest prices Fixed cost · no monthly SaaS bills · founder-led overhead
  • High quality Sandbox-first · weekly demos · reconciled pre-launch
  • Fast delivery Quote in 48 hours · live in weeks, not months
  • Latest tech Latest APIs · v2 REST native · you own the code

Platforms we integrate with natively

  • Xero
  • HubSpot
  • Salesforce
  • Stripe
  • Square
  • Shopify
  • WooCommerce
  • Power BI
  • Deputy
  • ServiceM8
  • Simpro
  • Tradify
The difference a real custom integration makes

Real benefits, by solving real integration problems.

  • Own The Integration
    Zapier / Make / Workato subs climbing with every workflow you add
  • Real Two-Way Sync
    One-way "exports" that silently break the moment a schema changes
  • No Brittle Glue
    Manual CSV exports · email rules · "copy-paste between systems"
  • Standards-Based
    Proprietary connectors locking you into one iPaaS vendor forever
  • Monitored & Tested
    Webhooks failing silently · no alerting · no retry · no audit trail
Capabilities catalogue

Common software / app / API integration services our clients request

Every capability below has been delivered for a real Australian business — from a single Xero ↔ HubSpot two-way sync replacing a monthly SaaS pricing Zapier subscription, to a multi-system enterprise integration platform replacing legacy middleware. Standards-based, monitored and yours to own.

API Integration Services

  • API integration · API integration services · API integration software
  • API integration consultant · API integration consultant australia
  • API integration agency · API integration companies · API integration specialist
  • API integration developer australia · API developer australia · custom API integration developer
  • 3rd party API integration · third party API integration · third party API integration services
  • REST API integration · REST API integration services · REST API developer
  • External API integration · cloud API integration · API platform integration · API system integration
  • Custom API development · custom API integration · custom API integration services
  • API development services · API automation services · API workflow automation
  • Business API integration · software API integration · system API integration

Software & App Integration

  • Software integration · software integration services · software integration company
  • Software integration australia · software integration developer australia · software integration consultant
  • Software integration developer · software integration specialist · software system integration
  • Custom software integration · custom software integration services · custom business software integration
  • App integration services · app integration company · app integration consultant · app integration developer
  • App software integration · app system integration · app and software integration · app api integration
  • Custom app integration · custom app development integration
  • Mobile app integration · mobile app api integration · web app integration · web app api integration
  • Third party app integration · third party software integration · third party system integration
  • External software integration · cloud software integration · legacy software integration
  • Software to software integration · software and api integration · integrate software with api
  • Business app integration · business software integration services · business systems integration

System & Enterprise Integration

  • System integration · system integration services · system integration company
  • System integration consultant · system integration consultant australia
  • System integration developer · system integration specialist · system to system integration
  • Enterprise system integration · external system integration · cloud system integration · legacy system integration
  • Business system integration · custom system integration · third party system integration
  • Integrate business systems · connect business systems · connect business systems together
  • Sync business systems · system data integration · system data sync
  • Software system integration

Workflow & Process Automation

  • Business process automation · business process automation services · process automation services
  • Business automation services · business automation developer · business app automation · business software automation
  • Workflow automation company · workflow automation consultant · workflow automation developer · workflow automation services
  • App workflow automation · system workflow automation · software workflow automation · api workflow automation
  • Custom automation services · custom workflow automation · custom workflow automation services · custom software automation
  • Automate business processes · automate business workflows · automate business software workflow
  • Software automation services · system automation services · data automation services
  • Automation consultant australia · automation developer australia

Data Integration & Sync

  • Data integration · data integration services · data integration company · data integration consultant
  • Data integration developer · custom data integration
  • Business data integration · business data automation · cloud data integration · app data integration · software data integration
  • Data sync · data sync services · data synchronisation services · automated data sync
  • App data sync · software data sync · system data sync
  • Sync data between systems · automate data between systems
  • Connect apps and software · connect business apps · connect business software
  • Sync business apps · sync business software
  • Integrate apps and software · integrate business apps · integrate business software

Geographic & Specialist

  • Software integration australia · API integration services australia
  • Software / app integration Perth · Sydney · Melbourne · Brisbane
  • Fixed-price integration · founder-led delivery
  • Legacy & on-prem ↔ cloud bridges
  • Vendor-locked product database integration (Attaché · MYOB Exo · SAP B1)

Need a single-platform LP? See /lp/xero-integration, /lp/myob-integration, /lp/servicem8-integration, /lp/simpro-integration. Database-to-database migration? See /lp/database-migration-services. This LP is for cross-system integration in general.

Talk to a specialist
What we deliver

Six integration capabilities

From the simple two-system webhook bridge replacing a Zapier subscription, through the multi-step BPA workflow with approvals and audit, to the enterprise integration platform connecting twelve systems and a legacy AS/400 — all built around your actual data flows.

  • API Integration Development

    REST, GraphQL and SOAP integration against any third-party API — Xero, MYOB, HubSpot, Salesforce, Stripe, Square, Shopify, AusPost, Customs, MailChimp — plus custom API development for your own platform. OAuth, rate-limit handling, retry & backoff built in.

    • REST · GraphQL · SOAP
    • OAuth · API keys · webhooks
    • Rate-limits · retry · backoff
  • App-to-App Connectors

    Connect the business apps you already run — Xero ↔ HubSpot, Shopify ↔ Xero, ServiceM8 ↔ MYOB, Salesforce ↔ Stripe, Deputy ↔ Xero Payroll — without the per-task Zapier bill. Pre-built connectors plus custom maps for the fields they get wrong.

    • Xero · MYOB · QuickBooks sync
    • HubSpot · Salesforce · Pipedrive
    • Shopify · WooCommerce · Stripe
  • System & Enterprise Integration

    ERP, CRM, accounting, job-management, payroll, e-commerce and warehouse systems linked into one source of truth. On-prem to cloud, cloud to cloud, vendor SaaS to your internal SQL Server / database — all in scope.

    • ERP · CRM · accounting links
    • Warehouse · WMS · 3PL
    • On-prem ↔ cloud bridges
  • Workflow & Process Automation

    Business process automation that goes beyond "if X then Y" — multi-step workflows with approvals, conditional logic, scheduled jobs, human-in-the-loop steps and audit trail. Custom triggers from emails, webhooks, files or queues.

    • Multi-step BPA · approvals
    • Triggers · queues · schedules
    • Audit trail & SLA tracking
  • Data Integration & Sync

    Two-way sync with conflict resolution, change-data-capture for high-volume tables, ETL/ELT into your data warehouse, master-data deduplication. Real-time where it matters, batch where it doesn't — chosen per-flow.

    • Two-way sync · conflict resolve
    • Change-data-capture (CDC)
    • ETL · warehouse · de-dupe
  • Legacy & Custom Bridges

    Connect modern SaaS to legacy on-prem — old SQL Server, MS Access, Visual FoxPro, AS/400, vendor-locked product databases (Attaché, MYOB AccountRight, MYOB Exo, SAP B1). The integration nobody else wanted to touch.

    • Legacy DB · vendor systems
    • AS/400 · iSeries · mainframe
    • Attaché · MYOB Exo · SAP B1
How it runs

An integration project, end to end

Three stages. Built against real sandbox APIs from day one. Monitoring and alerting shipped with the integration, not bolted on later. Delivered personally by the founder.

  1. Week 0

    Integration Audit

    15-minute scoping call. We map the systems involved, the data flows, the directionality, the volumes, the API limits, the failure modes you've seen so far. Fixed-price quote inside 48 hours — never per-task billing.

  2. Weeks 1–N

    Build & Test

    Two-week sprints with weekly demos. Built against real source-system sandboxes from day one. Field-level mapping reviewed with the people who actually use both systems. End-to-end test suite shipped alongside the code.

  3. Launch

    Monitoring & Runbook

    Production cutover with monitoring + alerting (email / SMS / Slack on failure), retry & dead-letter handling, audit-log dashboard. Operations runbook handed to your team. 30 days of post-launch support included.

Common questions

Before you book the scoping call

How much does custom integration cost?

Fixed-price after a 15-minute scoping call and a short discovery session. A focused two-system integration (Xero ↔ HubSpot with field mapping, two-way contact + invoice sync) typically takes 3–6 weeks. A multi-system enterprise integration with workflow automation, conflict resolution and monitoring takes 6–14 weeks. You know the price before any code is written — never per-task or per-execution billing.

How long does a custom integration take?

Simple two-system one-way sync: 1–3 weeks. Standard two-way sync with field mapping, error handling and basic monitoring: 3–6 weeks. Multi-system workflow with approvals + audit trail + conflict resolution: 6–12 weeks. Enterprise integration platform replacing iPaaS or legacy middleware: 3–6 months. Demos every two weeks — your team can use the integration the moment Sprint 1 ships.

How is this different from Zapier, Make, Workato or n8n?

Those are great tools — and we honestly recommend them for many cases. Custom is right when (a) per-task or per-execution billing is climbing painfully as you scale, (b) you need workflow logic those platforms struggle with (multi-step approvals, conditional branching, custom field transforms, complex error handling), (c) you need true two-way sync with conflict resolution (most no-code tools do one-way), or (d) you want to own the integration outright. The scoping call covers the trade-off honestly.

Do you do real two-way sync — or just one-way exports?

Two-way is the default. Standard pattern: change-data-capture or webhook on both sides, conflict-resolution rules you define (most-recent-wins, source-system-wins, manual-merge-queue), idempotent upserts so reruns are safe, audit trail of every change with which system originated it. One-way is cheaper and we'll suggest it when two-way is overkill — but the architecture supports two-way from day one.

What about API rate limits, reliability and partial failures?

Built in. Rate-limit-aware throttling (we read the API's X-RateLimit headers and respect them), exponential backoff with jitter on transient failures, circuit-breaker on sustained errors, dead-letter queue for messages that fail repeatedly. The integration keeps running through API outages and catches up cleanly. Tested against deliberately-injected failures before launch.

How do we know if an integration breaks at 3am?

Monitoring & alerting is shipped with every integration — not an add-on. Failure email / SMS / Slack on the channel your on-call uses, a dashboard showing real-time throughput and lag, dead-letter queue you can inspect and replay. We also build the daily reconciliation report (rows-in-source vs rows-in-target) so silent loss is impossible.

How does this compare to MuleSoft, Boomi, Workato Enterprise, Informatica?

iPaaS platforms are powerful but expensive — typically expensive at mid-market scale — and they lock you into their connector model. Custom integration code (Node.js, .NET, or Python depending on your stack) costs less to build, costs nothing to keep running beyond hosting, and runs in your cloud account. iPaaS is right when you need 50+ integrations and a low-code team to manage them. Custom is right for most other cases.

Do we own the code? What about ongoing maintenance?

Yes. Source code, test suite, deployment scripts, monitoring config — all yours in your GitHub or Azure DevOps from day one. No per-task or per-user integration SaaS subscription to us. Ongoing maintenance is month-to-month — never locked-in. Cancel anytime and the integration keeps running. Hosting is yours.

Speak with an Integration Specialist

Best value · quote in 48 hours · code is yours · zero obligation

Founder profile

Kasun Wijayamanna

Founder · Perth, WA · Started HELLO PEOPLE in 2008

18+ Years running HELLO PEOPLE

Founded in 2008. Two decades of technology-driven business transformation across Australia.

100+ Projects delivered

Startups to government agencies across mining, healthcare, legal, education and more.

HDR Researcher · Curtin University

Postgraduate research in Artificial Intelligence and Retrieval-Augmented Generation (RAG).

MBA Oil & Gas

Deep technical expertise combined with strong business and financial acumen.

Perth Based in WA

Serving businesses across Western Australia and nationally.

AU+TH International experience

Professional background in Bangkok, Thailand before migrating to Perth.

PHF Paul Harris Fellow · Rotary

Former President of Rotary Club of Booragoon. Over a decade of community service.

Read the full bio — research, career, community involvement and how HELLO PEOPLE runs projects.

See full founder page