Custom dashboards & reporting built around the numbers that actually run your business
Executive, sales, finance, operations and KPI dashboards. Power BI and custom web dashboards. Connected to your Xero, MYOB, HubSpot, Salesforce, SQL Server and internal APIs — live, drill-down, mobile-glance ready. Fixed-price. Code is yours.
- Live data — not last week's spreadsheet
- Built around your metrics — not a BI template
- No per-seat SaaS bill growing with every hire
- Lowest prices Fixed cost · no monthly SaaS bills · founder-led overhead
- High quality Sandbox-first · weekly demos · reconciled pre-launch
- Fast delivery Quote in 48 hours · live in weeks, not months
- Latest tech Latest APIs · v2 REST native · you own the code
- Power BI
- Xero
- HubSpot
- Salesforce
- Stripe
- Square
- Shopify
- WooCommerce
- ServiceM8
- Simpro
- Deputy
Real benefits, by solving real reporting problems.
- Live, Not MonthlyExcel reports emailed around · always a week behind the business
- Your MetricsOff-the-shelf BI templates measuring everything except what matters
- Drill-Down That WorksStatic PDFs · no way to ask "why is that number red?"
- Phone-Glance ReadyDesktop-only BI tools nobody opens away from the office
- Pay Once, Not Per-SeatPer-user BI licensing that climbs every time you hire
Six dashboard & reporting capabilities
From the CEO's daily glance, through the sales team's pipeline review, to the ops manager's 5pm KPI scan — all built around the metrics that actually drive decisions in your business.
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Executive & Board Dashboards
One screen the leadership team actually opens — revenue, gross margin, cash, runway, key initiative progress. Designed for the monthly board pack and the daily glance, in the same view.
- Revenue · margin · cash
- Initiative & OKR tracking
- Board-pack export
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Sales & Pipeline Dashboards
Live pipeline value by stage, conversion rate by source, win rate by sales rep, forecast vs commit, deal velocity. Drill from a single number to the deal list to the activity log without leaving the dashboard.
- Pipeline · forecast · velocity
- Conversion by source / rep
- Drill to deal / activity
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Finance & Cash-Flow Reports
Live P&L, cash position, debtor days, customer concentration, project profitability — built from your Xero or MYOB data, refreshed automatically, with the assumptions and definitions you control.
- Live P&L · cash · debtor days
- Project / customer profitability
- Xero · MYOB · QuickBooks sync
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Operations & KPI Dashboards
Job throughput, on-time delivery, labour utilisation, stock turn, SLA performance, defect rates — whatever measures whether your operation is working today. Targets, thresholds and alerts you set.
- Throughput · utilisation · SLA
- KPI targets & thresholds
- Alerts on red metrics
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Real-Time Data & Drill-Down
Real-time refresh on the metrics that warrant it — orders, stock, support queue, production line. One-click drill from chart → table → individual record. No more "let me run the report and get back to you."
- Real-time where it matters
- One-click drill-down
- Direct-to-record from chart
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Power BI · Custom · Hybrid
Power BI when it's the right tool · custom React/D3 web dashboards when interactivity, brand or speed matters · or a hybrid where Power BI powers the back-end and a branded portal renders the front. You choose.
- Power BI workspace builds
- Custom React / D3 dashboards
- Embedded BI in your app
A dashboard project, end to end
Three stages. First dashboard against your real data inside fortnight one or two. Numbers reconciled to your existing reports before sign-off. Delivered personally by the founder.
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Week 0
Metric & Source Audit
15-minute scoping call. We map the metrics that actually drive decisions, the source systems holding the raw data (Xero, MYOB, your CRM, SQL Server, internal APIs), and the audience for each view. Fixed-price quote inside 48 hours.
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Weeks 1–N
Build & Validate
Two-week sprints with weekly demos. First sprint ships at least one live dashboard against your real data — not a mockup. Subsequent sprints add views, drill-down depth and alerting. Numbers reconciled against your existing reports before sign-off.
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Launch
Ship & Iterate
Live cutover. Auth + role-based view permissions. 30 days of post-launch support included — and we look at usage telemetry together to see which views are actually opened. The unused views get cut; the ones being used get polished.
Before you book the scoping call
How much does custom dashboard & reporting software cost?
Fixed-price after a 15-minute scoping call and a short discovery session. A focused single-domain dashboard (one source system, 4-8 charts, basic drill-down) takes 4–8 weeks. A multi-source executive + ops dashboard system with alerts, role-based access and embedded views takes 8–16 weeks. You know the price before any code is written.
How long does a custom dashboard project take?
Single dashboard against one data source: 3–6 weeks. Multi-dashboard suite (exec, sales, finance, ops) with 3–5 source systems: 8–14 weeks. Enterprise reporting platform with real-time pipelines, alerting and self-service drill-down: 16+ weeks. Sprint demos every two weeks — the first dashboard goes live against your real data inside fortnight one or two.
Should we use Power BI, or a custom web dashboard?
Both are valid. Power BI is the right tool when you need rich slicing, self-service users who already know it, and Microsoft licensing fits. Custom web dashboards win when you need pixel-perfect brand, embedded views inside your own app, sub-second interactivity, or features Power BI just doesn't do well (custom interactions, deep workflow integration). We routinely build hybrids — Power BI on the back-end, branded web front-end.
Can it refresh in real time?
Yes, where it warrants it. Operational dashboards (orders, stock, support queue, production) can stream live or refresh every few seconds. Sales pipeline and finance dashboards usually refresh every 5–15 minutes — anything faster doesn't change decisions. We design the refresh strategy per-metric based on what changes the action you'd take, not just what looks impressive.
Which data sources can you connect to?
Accounting (Xero, MYOB, QuickBooks, NetSuite, Business Central), CRM (HubSpot, Salesforce, Pipedrive, Zoho), payments (Stripe, Square), e-commerce (Shopify, WooCommerce), job/field software (ServiceM8, Simpro, Tradify), rostering (Deputy, Employment Hero) — plus any SQL Server / PostgreSQL / MySQL database, REST or SOAP API, Excel/CSV feed, or EDI source.
Will it work on a phone or tablet?
Yes. Every dashboard we ship is mobile-responsive — and a "phone-glance" view is treated as a first-class deliverable, not a desktop afterthought. Optional Progressive Web App install so the dashboard sits on the home screen like a native app. Critical alerts can go to email, SMS or Slack.
How is this different from just buying Power BI, Tableau or Looker?
For many businesses those SaaS tools are exactly right — we'll say so on the scoping call. Custom is right when (a) per-user licensing is climbing painfully as you grow, (b) you need the dashboard embedded inside a customer portal or web app where the SaaS tool's branding gets in the way, (c) the visualisation, drill-down or workflow you actually need isn't a feature, or (d) you want one stack across reporting + portals + automations.
Do we own the code?
Yes. Every engagement results in source code (and Power BI workspace artefacts, where relevant) that you own outright, hosted in your GitHub or Azure DevOps from day one. No per-user dashboard SaaS subscription to us. You can take the codebase to another developer at any time. Hosting is yours.
Best value · quote in 48 hours · code is yours · zero obligation
